The Rise of Pleasure: Sex Toys in Australia

Sex toys in Australia are more popular than ever, and the trend shows no sign of slowing down. Australians are embracing sexual wellness and self-pleasure as normal parts of daily life. What was once kept behind closed doors is now discussed openly, with shoppers confident in their choices. This shift has helped the adult toy industry in Australia grow rapidly, offering more variety, quality, and affordability than ever before.

People across all ages, genders, and relationships are turning to sex toys for better intimacy, stronger connections, and personal satisfaction. From solo use to couple play, these toys are giving users more control over their pleasure and helping break down outdated taboos around sexual health. It’s not just about fun, it’s also about wellness, confidence, and comfort.

Retailers are responding to this demand by stocking beginner-friendly toys, advanced products, and options that suit every need and budget. With hundreds of affordable products under $100 AUD, more Australians can now enjoy high-quality toys without overspending. This price range also allows people to try new things without feeling committed to one device.

Sex toys in Australia have moved from taboo to mainstream. They’re part of a growing culture that values pleasure, honesty, and self-awareness. This isn’t just a trend. It’s a shift in how Australians approach sex, communication, and wellness. The change is clear and gaining momentum.

Lelo Nea Original Massager: A Petite Powerhouse

Current price: $97.00 AUD

The Lelo Nea Original Massager delivers powerful clitoral stimulation in a compact, stylish form. Its small size fits easily into the palm, handbag, or bedside drawer, making it one of the most discreet options on the market. Designed for solo sessions or couple play, it offers both elegance and strong performance.

With six unique vibration modes, the Nea adapts to your preferences. You can start slow, build up the pace, or switch patterns with the press of a button. The smooth, body-safe material feels gentle against the skin, while the curved shape allows for easy handling and precise control. It charges via USB and holds its power well, meaning fewer interruptions during use.

Unlike bulkier toys, the Nea keeps things simple but satisfying. It’s quiet enough for shared spaces and compact enough for travel. This makes it a great choice for anyone new to sex toys or looking to expand a collection with something subtle.

Sex toys in Australia continue to grow in popularity, and the Nea stands out as a reliable favourite. Its design, performance, and accessibility make it a smart pick for people who want pleasure without compromise.

Luna Beads: Strengthen and Stimulate – Sex Toys in Australia

Current price: $49.95 AUD

Luna Beads by Lelo offer more than just pleasure, they bring real physical benefits. Designed to strengthen pelvic floor muscles, they help improve control, increase arousal, and support long-term sexual health. Each set includes two bead sizes, making them suitable for beginners and experienced users alike. You can start small, then progress as your strength improves.

The beads work by engaging your muscles during daily movement. As your body reacts to the subtle weight shifts, it triggers involuntary contractions that help tone and tighten. This kind of passive training builds strength over time without needing dedicated workouts.

Made from body-safe materials, Luna Beads are easy to clean and comfortable to wear. They come with a silicone harness for easy removal and control. Their quiet, discreet nature makes them ideal for private use, even during regular activities like walking or doing housework.

Sex toys in Australia often focus on instant pleasure, but Luna Beads go deeper. They enhance sensitivity, increase sexual response, and promote better control during intimacy. They also support recovery after childbirth and help prevent common pelvic issues. At this price, they are an affordable investment in both pleasure and wellness.

Maxpassion G-mate Classic: Targeted G-Spot Stimulation

Current price: $69.00 AUD

The Maxpassion G-mate Classic is built for focused pleasure, combining shape and power to stimulate the G-spot with ease. Its curved tip follows the natural contours of the body, helping users find the right angle quickly. This design delivers strong internal sensations while keeping things comfortable and easy to control.

It features multiple vibration settings that range from gentle pulses to deeper, more intense rhythms. You can cycle through the modes to suit your mood, making it a flexible option for solo sessions or partner play. The surface is smooth and body-safe, and the device is easy to clean with warm water and a mild soap.

For its price point, the G-mate Classic punches above its weight. It performs well, feels sturdy, and delivers consistent stimulation without costing a fortune. That balance of function and affordability has made it a favourite among people testing out G-spot vibrators for the first time.

According to the website Erobella, its affordability, combined with its effectiveness, has made it a popular choice among those looking to explore G-spot stimulation without breaking the bank. Sex toys in Australia continue to grow in variety, and this toy holds its place among reliable, budget-friendly options.

Curved Metal G Wand: Weight, Precision, and Pleasure – Sex Toys in Australia

Current price: $49.95 AUD

The Curved Metal G Wand offers a sleek and solid option for users who want targeted G-spot stimulation. Made from stainless steel, this dildo provides firm pressure that hits the right spot with ease. Its smooth, curved design helps guide the tip exactly where it needs to go, giving users full control over depth and angle.

What sets this toy apart is the weight. The metal creates a full, satisfying sensation during use without the need for intense movement. This is ideal for those who enjoy pressure and a more grounded experience. You can use it alone or with a partner, and it performs just as well either way.

The G Wand also responds well to temperature changes. Warm it up under water or cool it down in the fridge to add a new layer of sensation. Its stainless-steel surface is non-porous, easy to clean, and built to last. This makes it one of the most hygienic and durable toys available in its price range.

Sex toys in Australia continue to evolve, but the Curved Metal G Wand remains a classic choice. It delivers precision, pressure, and pleasure without the need for batteries or vibration.

Adam and Eve The Throbber Metallic: Textured for Intense Stimulation

Current price: $49.95 AUD

The Throbber Metallic by Adam and Eve stands out for its bold texture and lifelike feel. Made from flexible silicone, it features a rippled shaft that adds extra stimulation during use. The toy’s realistic shape makes it a popular pick for users looking for a natural feel with a bit of added edge.

Its soft yet firm material bends with the body, making it comfortable to use in different positions. The toy comes equipped with multiple vibration patterns that range from soft pulses to strong, steady buzzes. You can switch through these modes with the simple press of a button until you find the rhythm that suits you.

It’s also rechargeable and waterproof, allowing for easy charging and safe use in the shower or bath. Cleaning is quick and simple using warm water and toy-safe cleaner. This low-maintenance design adds to its appeal.

In a growing market for sex toys in Australia, The Throbber Metallic holds strong thanks to its affordable price and satisfying performance. It delivers everything a user might need in a mid-size vibrator without cutting corners on quality, sensation, or durability.

Currentbody: Blending Beauty and Pleasure Through Sex Tech

Current price: Varies by product

Currentbody, long known for its skin and beauty devices, has stepped confidently into the sex tech space. Their growing lineup of adult toys now sits alongside their beauty tools, reflecting a broader approach to personal wellness. This shift shows how sex toys in Australia are becoming part of self-care routines, not something to hide or feel awkward about.

The range includes bullet vibrators that are small, quiet, and easy to carry, as well as air-suction toys designed to mimic oral stimulation. These offer precise control and unique sensations that suit beginners and experienced users alike. For couples, Currentbody also stocks hands-free toys that sync with movement or rhythm, adding new ways to connect during intimacy.

What sets the brand apart is its focus on quality and discretion. The designs are sleek and non-intimidating, often looking more like beauty tools than traditional sex toys. This helps reduce stigma and encourages open-minded, confident use.

By treating pleasure as part of overall well-being, Currentbody is helping reshape how Australians view sexual health. Their products fit into everyday life without shame or fuss, showing that sex tech can be practical, empowering, and beneficial at every level.

Posmo: Inclusive Pleasure for Every Body – Sex Toys in Australia

Current price: Varies by product

Posmo is more than just a sex toy retailer. Co-founded by Melbourne sexologist Laura Miano, the brand blends postmodern thinking with real-world inclusivity. At its core, Posmo aims to challenge narrow ideas of pleasure and embrace the full range of identities, bodies, and experiences. It’s one of the few spaces where design, education, and accessibility come together in a way that feels natural.

From the layout of the site to the language used, everything reflects a clear focus on comfort and representation. Posmo stocks a handpicked range of products including the clever Magnetic Orbs, which can be worn in multiple ways, and the trusted Satisfyer Pro, known for its air-pulse technology. These items aren’t just crowd-pleasers. They’re chosen to reflect real needs and preferences.

Each product is presented with practical advice, avoiding technical jargon and shame-based messaging. This makes it easier for first-time buyers to make informed choices. It also gives more experienced users the tools to try something new with confidence.

Sex toys in Australia have often followed trends, but Posmo is doing things differently. It’s about creating a space where everyone, no matter their background or body, can feel respected and excited about pleasur

Figr: Redefining Lubricants in Australia

Current price: Varies by product

Figr is reshaping how Australians think about lubricants. Founded in 2020 by Eloise O’Sullivan and Eloise McCullough, this brand was built on a clear goal — to remove the awkwardness often tied to lube and replace it with confidence, style, and ease. What started during lockdown has grown into one of the most talked-about brands in Australian sexual wellness.

Figr offers vegan, fragrance-free lubricants that are both latex-safe and pH-balanced. The formulas feel natural on the skin, providing smooth, long-lasting glide without irritation or stickiness. This makes them ideal for all kinds of intimacy, whether solo or shared. Each product is packaged in clean, minimalist bottles that wouldn’t look out of place on a bathroom shelf or bedside table.

There’s no over-the-top branding, no outdated language, just a clear message: lube should be normal, stylish, and part of everyday intimacy. Figr stands out for making high-quality lubrication not only accessible but also desirable.

As sex toys in Australia gain wider acceptance, the demand for thoughtful, well-designed accessories has grown too. Figr fills that space with a product that’s simple, effective, and beautifully presented. It’s a reminder that small details can make a big difference in comfort and confidence.

Vacation Vibes: Where Pleasure Meets Holistic Wellness

Current price: Varies by product

In the growing market for sex toys in Australia, Vacation Vibes stands out by blending intimacy with well-being. Founded by Anthea, Emma, and Julia, this brand goes beyond just selling toys. It promotes honest, empowering conversations around pleasure and self-care, helping more people feel confident in their sexual choices.

Their collection includes thoughtfully designed vibrators, lubricants, and accessories that focus on comfort, function, and visual appeal. Every item is made from high quality, body safe materials and is packaged in a way that feels fresh, light, and inviting. The brand’s name reflects a carefree energy that brings positivity into the bedroom.

Vacation Vibes encourages users to treat pleasure as a natural part of their wellness routine. This includes everything from daily self care to special moments with a partner. They are not trying to shock or overpromise. Instead, they offer simple, honest products that help people feel more in tune with themselves.

As Australian attitudes toward sex and wellness continue to evolve, Vacation Vibes shows how pleasure can fit naturally into a healthy lifestyle. It is not about extremes or gimmicks, just real tools that support confidence and connection.

Lucy: Simple, Clean, and Focused on Female Pleasure

Current price: Varies by product

Sex toys in Australia are gaining attention, but lubricant often gets overlooked. Lucy is changing that by putting lube at the centre of the conversation. This brand focuses entirely on one thing, water-based lubricant that is safe, effective, and thoughtfully made. By narrowing its focus, Lucy delivers a product that performs without the usual compromise.

Lucy’s formula is pH friendly, vegan, and free from harsh chemicals, parabens, and synthetic fragrances. It feels natural, works well with toys and condoms, and reduces dryness without causing irritation. The brand was born out of frustration with low quality, poorly marketed lubes aimed at women. Lucy aims to fill that gap with a formula that prioritises comfort, safety, and ease of use.

Packaged in clean, minimalist bottles, the product fits neatly into any setting. The subscription service is a bonus for those who use lube regularly. Every three months, a fresh supply arrives without fuss, making it easy to stay stocked without last minute runs to the store.

Lucy keeps things clear and simple. No hype, no unnecessary ingredients, just a focus on making intimate moments more enjoyable. It is a smart and modern take on a product every bedside table should have.

Jonny: Safe Sex with a Stylish Edge

Current price: Varies by product

In the evolving world of sex toys in Australia and broader sexual wellness, Jonny has carved out a place by making safe sex both stylish and practical. This brand offers vegan, natural latex condoms that don’t just protect but also look good while doing it. The designs are clean, colourful, and a clear break from the dated packaging seen in most chemists.

Jonny’s condoms are individually wrapped and come with a biodegradable disposal bag, making them as eco-conscious as they are effective. This simple touch adds convenience without waste. You can use them confidently knowing they’re free from harsh chemicals and suitable for sensitive skin. They’re also rigorously tested to meet international safety standards.

What sets Jonny apart is its branding. It feels fresh, modern, and inclusive. The product design doesn’t try to be macho or clinical. Instead, it speaks to people who care about what goes on and into their bodies. The condoms are discreet, portable, and designed for use without fuss.

Safe sex should be normal and accessible. Jonny makes it feel that way. It is a brand built on trust, good design, and the belief that condoms can be part of a positive and empowered sex life.

The Best Place to Buy Sex Toys in Australia

For one of the largest selections of sex toys in Australia, Adultsmart continues to lead the way. The site offers a huge range of adult products designed to improve pleasure, promote wellness, and support all kinds of intimate experiences. From vibrators and lubricants to kink gear and wellness tools, there’s something for every preference, body, and comfort level.

In today’s busy world, it’s easy to overlook the importance of sexual satisfaction. But sex toys in Australia are proving to be more than just bedroom extras. They support mental health, reduce stress, and help people feel more connected to themselves and their partners. This is why more Australians are embracing adult toys as part of their regular self-care routine.

The local market is now filled with quality brands that focus on inclusivity, design, and safety. Adultsmart brings many of them together in one place, making it easy to shop confidently and discreetly. Each product is chosen for its performance, reliability, and value.

Whether you’re just starting or know exactly what you want, Adultsmart offers an easy way to explore the world of sex toys in Australia. Pleasure, privacy, and choice are all within reach.